Passion, Pigments and Clean Water?

by Joe Naylor, Marketing Manager
AdEdge Technologies Inc.

Recently, I was on a flight out of town and the man in the seat next to me, bored with his airline magazine, finally spoke up and asked "where ya headed"? A small town outside Newark I replied. Then, after a brief pause and feeling a little obligated, I asked him...what's your destination? Immediately he exploded with life as he answered "I'm going to a pigment show".

Surprised at his sudden change of character and enthusiasm about going to a pigment show, I responded...really!.. and what kind of pigments are exhibited at this show? All kinds, he said. There are plant pigments, chemical pigments, dry pigments, liquid pigments, pigments for cosmetics, pigments for printing, organic pigments, and even fluorescent pigments. He continued on, enthusiastically proceeding through a rather long list of facts and information. After about 10 minutes I felt like an expert on pigments, and that I had just attended the entire show he was on his way to attend.

Ok, so what does this story really have to do with clean water? Everything!

Eventually we were re-entering our silent flight mode. I thought about how impressed I was with his excitement and enthusiasm about pigments, and more important, how passionate he was about pigments, and... how we in the water treatment industry have to be passionate about clean water.

The world's population grows while the natural supply of potable water remains constant. It's our industry that keeps it safe. We all need to be the person on the plane who can't wait to talk about our passion for clean water. Ask any employee at AdEdge, and they'll tell you what's on top of our Company's Core Values list.

A Passion for Clean Water leads to Helping Hands for Water

by Rich Cavagnaro

President, AdEdge Technologies

At AdEdge Technologies, we have as one of our core values a "Passion for Clean Water". This can be drilled down to simply meaning having an impact on people's lives. This feeling is a key driver on the type of personnel we are looking for during our interviewing process. it is also one of the main competitive advantages we offer as a company...our customers can feel our passion. This attitude is present in many ways from how we provide customer service, to our work ethic, to our strides toward excellence.

One of the things that make me feels so proud of our staff, is the 501(3)C charity they started this past year, Helping Hands for Water (HHFW). HHFW has already engaged in fulfilling two water treatment projects for communities in Latin America and in the southwestern U.S. to remove arsenic and uranium from these communities source water. Our staff has rallied around these projects dedicating their talents and time to make this endeavor happen!

In the next few weeks, we will be announcing a fundraiser activity to be held on October 24, 2010, to help offset some of the recipient charity's costs for these projects. If you feel this is something you would like to participate in, please contact info@helpinghandsforwater.org